One great way to make content a regular part of your marketing efforts is to start a blog. Infographics are insanely powerful as marketing tools. They’re visual eye candy, easy to digest, and people love to share them, so they’re a great way to drive up referral traffic and links. Start your promotional email campaigns with the free email marketing support like MailChimp. The greatest part about Google’s formula is that it is made to serve up the many accurate, high-quality, and related content for just about any given research query. A possibility pay in order to play, so this amounts the playing field plus enables small businesses in order to contend with large competitors with regard to page 1 real estate. Carry out a content audit : Is your existing content material up to snuff?
Plan an event or class to host, then print out flyers and post them on community bulletin boards. While most community bulletin boards won’t let you post business advertisements, they’re often more than happy to post a flyer promoting an educational event or class.
This explanation of marketing is more relevant today than ever, especially since consumers expect businesses to be engaged and responsive. Get yourself some snazzy business cards, then give them to every person you lay eyes on.
Every handshake should come with a business card. The more people who find out about your business, the better – even if it’s just a quick glance at a business card.
Partnering with another business means twice as much notice and exposure to a whole new audience related to your niche. Team up with a business related to your industry for a combined project. This can be done locally and offline through some kind of special event, or online with a webinar or promotional giveaway. Small businesses use blogging to drive traffic to their website, increase user engagement, improve their online visibility, and strengthen their overall SEO. It’s a completely free way to promote your small business online, through tales about your business and useful information your potential clients are seeking out.
Think about hosting an exclusive discount sale like a “friends and family” promotion every now and then. Learn how to use Facebook for your business—create an event, invite employees, and ask your employees to share it with their personal and professional contacts. Encourage them to share the status and tag people to increase the reach of your event.