I’d even say it’s the biggest weak link on many teams. We review every application to create & maintain meaningful discussions in our community. Hearts, chocolates, and jewelry could still be the most popular Valentine’s Day gifts, but millennials and Gen-Z’s idea of Valentine’s day has evolved. Customers now consider Valentine’s Day an opportunity to express and share their love with their romantic partners as well as family and friends.
But let’s say I already have someone doing this work. Because of that, I’m confident that we can expand our efforts easily without taking anybody off another project and without a huge learning curve. That isn’t to say that things like link building or on-page optimization don’t matter. But generally speaking, marketing has become more all-encompassing than it’s ever been – and that’s not going to change. Idea validation is the Achilles heel of success when it comes to deploying effective marketing campaigns within an organization.
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If you’re collaborating with them on marketing efforts, this can help them brainstorm ways to promote their own books alongside your promotional pushes. Essentially, you’re starting with a problem, and then mapping a solution to it – rather than starting with a solution you haven’t validated because it sounds like a good idea. Because SEO takes a long time to produce results, its initial impact is going to be pretty low.
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Take the opportunity whenever you can to let your email subscriber list know when you’re offering special discounts. Never miss an opportunity to let customers know how much you appreciate them. This is a great way to make a more personal connection with your audience and will increase the chance of your message getting noticed. Even if you don’t have “seasonal” products or services, you can still use the changing seasons to add some personality to your messages. Make sure your invitations have important details like date, location, and cost. When appropriate, include a link for people to register in advance.