And, as well, if people become utilized to seeing certain kinds associated with content, then there will certainly likely be a good reinforcement effect. Look in your current demographics, your website and social media analytics, and look into what the competition is doing (perhaps they know something you don’t).
An email that has some good imagery will perform a lot more for you than one that simply asks customers to read a message. SPARK Neuro, a neuroanalytics company that measures emotion and attention to optimize advertising and entertainment, is a leader in the space. The company combines biometrics, neurometrics and complex algorithms to analyze attention and emotion levels, effectively helping marketers figure out what content to focus on and what to avoid. Search Engine Journal asserts that the first brands to adjust to the demands of voice search will reap the greatest rewards, increasing their digital online revenue by 30% or more.
Because it was therefore easy and thus cheap, very much of the marketing has been sloppy – not this particularly mattered, because the particular companies were still producing money give over fist. More than time, however, the internet ecosystem has matured and turn into even more complex, and with that will maturation, online marketing offers become increasingly expensive. Because other users chimed within, Jimmy’s became increasingly saucy, dishing out snarky feedback to detractors and roasting them along with PETA. The end result was a social press firestorm that has entered web history. In case your content displays your brand personality, this will most likely resonate better with viewers that more engagement.
Ultimately, marketers should consider their audience and think about where their brand’s content is likely to be viewed. With that in mind, optimize your content for more than just one search engine. Backlinks and a ton of social media shares. Pillar pages get shared widely and often, especially among influencers in a given space.
According to Small Biz Trends, 56% of bloggers generate a better ROI on their content when they spend over six hours creating a single blog post. That may seem excessive, but when it attracts more traffic, increases on-page time, and boosts your organic search rankings, it’s a great business investment. Malibu, another drinks company, takes it a step further, using their “connected” bottles as digital touchpoint to promote exclusive content. When a visitor lands on your site for the first time, they’ll make up their mind about your security within seconds. If they don’t feel safe, they won’t hang around, which leads to increased bounce rates.
And when you consider the Smart Bidding feature on Google Ads, you’d be a fool not to give it a try. As such, big data is a double-edged sword, but one that many digital marketers will find hard to resist in the very near future. Forbes report that 78% of organizations either already have or are developing a customer data platform to help manage, analyze and leverage their data.
Take the time to figure out which platforms your prospective customers are hanging out on, and target those platforms. After all, if you’re like most people, you’re inundated with more emails than you know what to do with on practically a daily basis. For your actual or potential customers, the difference between mass-deleting your emails and hanging onto them probably will come down to the effectiveness of your call-to-action. Offer people interesting graphics, rather than a mere wall of text to wade through.
Over time, a high bounce rate is bad news for your business, as you’ll slide down in the SERPs when Google realizes that people don’t want to stay long on your site. Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see. The problem, however, is that the customer journey is more complex now. We live in an omnichannel age where the average consumer engages a brand on up to six touchpoints before making a purchase. The bottom line is that with Smart Bidding running the show, marketers will have more free time to focus on strategy, copywriting, and analytics. With intense competition on social media slowly suffocating organic reach, paid advertising will become a more trusted force in 2021.